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Plus, the campaign’s success in creating a counter-narrative confirmed up in mainstream press articles or blog posts repositioning movie game titles from the damaging and addictive pastime into a lifetime saver throughout COVID-19.
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To make awareness of CC-19, Volvo created a logo to be used on T-shirts, caps and also other gear. A black T-shirt with The brand in white became An immediate preferred when actor Ryan Reynolds posted a video of himself putting on the shirt, which he jokingly called “tedious as file—” whilst encouraging his followers to obtain it to raise dollars for CC-19.
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